Marketing

An editorial eye. A strategic mindset. A storyteller's approach.

I bring an editorial foundation to content marketing, leading everything from brand messaging and website content to SEO, executive communications and integrated campaigns. Here's a sample of my work:

Company: Coast

Project: G2 2026 Reports

Goal: To use G2 2026 reports and badges in blogs, on landing pages and across marketing materials to build authority and shift brand messaging

Outcome: 35% increase in search visibility within 4 months

Company: Coast

Project: Software Review Articles

Goal: To publish software review articles, comparing Coast with its competitors to go after industry keywords and increase organic traffic

Outcome: 39% organic traffic growth and 20% year-over-year growth in demo conversions

Company: Coast

Project: Marketing Video

Goal: To create a professional marketing video to be used by sales and at trade shows

Company: Coast

Project: Customer Case Studies

Goal: To write customer case studies to highlight the benefits of Coast's software and to get testimonials to use throughout the site

Company: Forbes / Coast

Project: Ghostwriting Forbes Business Council Articles for Coast CEO

Goal: To write thought leadership articles to gain more authority in the maintenance and operations sector

Company: Marriott Bonvoy Traveler

Project: Guide to Oakland

Goal: To promote Marriott hotels in Oakland, Calif., through a guide to the arts and culture of the city